The Register today reported the merger of two of the UK's online DVD rental companies, MovieTrak and Qflicks, supposedly in preparation for US pioneer Netflix's arrival later this year. As mentioned elsewhere, I'm a fan of LoveFilm.com. Other outfits include Video Island and Screen Select. While looking up their websites I had a chuckle at the inevitable hyperbole:
Screen Select - "Join the UK's number 1 online DVD rental service"
Qflicks - "Largest DVD Selection in Europe - over 20,000 titles"
MovieTrak - "Europe's first online DVD rental company"
Video Island - "Rated UK's No.1 DVD rental service"
LoveFilm - no bold front-page claims, but the FAQ mentions "over 20,000 titles - that's virtually every DVD available in the UK"