This meme was "getting attention" over 2 years ago...seems like every friggen blog on the planet was posting about it. It's surprising that you've only heard of it until now.
Thanks for pointing that out - I guess I miseed it the first time around
I think I saw this on digg.com and then at least two other blogs. It made me smile so I mentioned it. I hadn't realised the googlebomb was so long ago - interesting that it's lasted all this time...
Funnily enough, an entry on Google's official weblog, posted today, dicusses this precise issue.
http://thoughton.co.uk/cgi-bin/mt-tb.cgi/96